Tourism Management Certificate (TMC) Practice Exam

Undifferentiated marketing focuses on what strategy?

1. Creating varied marketing mixes for each segment

2. Uneven product distribution across markets

3. Selling a single product to all customers

4. Targeting niche markets exclusively

The correct answer is: Selling a single product to all customers

Undifferentiated marketing is a strategy that aims to reach a broad audience by offering a single product or marketing mix to all customers, without tailoring it to specific segments. This approach assumes that the entire market has similar needs and preferences, allowing the business to focus on creating a uniform message and product that appeals to the majority. By adopting this strategy, companies can operate more efficiently, reducing costs associated with market research and segment-specific marketing efforts. The goal is to achieve economies of scale, as the same marketing strategy can be used across diverse customer groups. While creating varied marketing mixes for each segment focuses on differentiation and customization, undifferentiated marketing takes the opposite approach by emphasizing the commonalities among consumers. Similarly, exclusive targeting of niche markets and uneven product distribution would not align with the core philosophy of undifferentiated marketing, which seeks to provide a single solution for a wide array of customers.